Recently updated on March 22nd, 2018 at 07:54 pm
Today, I.U Wake Up sheets, by Peru Pima, launches on Indiegogo with a funding
goal of $50,000. I.U Wake Up sheets are made of 100% Peruvian pima cotton and feel like
luxury hotel linens that will not break the bank. I.U Wake Up also uses the “buy one, give one”
business model, meaning that for every sheet set purchased, a recycled-fiber blanket will be
donated to communities in the Peruvian Andes.
“Our direct-to-consumer model ensures that you’re getting the best price possible without
worrying about gimmicks or false claims. I.U Wake Up also offers a pleasant and informed
buying experience every time,” said I.U Wake Up Founder Mauricio Varon. “Additionally, I.U
Wake Up is not only committed to the well-being of its customers, it’s committed to the
well-being of humanity.”
I.U Wake Up’s 300 thread count sheets use Pima cotton, which originated in Peru, and it is
known as one of the most luxurious cotton fibers in the world. Due to its naturally long fibers,
Pima cotton feels silky, yet durable, so the fabric will not pill in the wash. I.U sheets also use a
percale weave which is a plain style weave. This means that the threads cross over and under
each other, one at a time. This tight type of weave gives linens a crisp and breathable feel
without feeling cheap. I.U Wake Up sheets are also Oeko-Tex certified, meaning that the fabrics
are free of harmful chemicals.
I.U Wake Up also instills the business model of “buy one, give one.” The company has
partnered with the Peruvian nonprofit, Kusimayo, so that for every sheet set purchased, a
recycled-fiber blanket will be donated to communities in the mountains of Peru, where about
500 people die annually due to extreme cold weather conditions, along with poverty and
Each I.U Wake Up set is available in white, with plans for more color options and printed
patterns in the future, and in sizes Twin, Twin XL, Full, Queen, King and California King. Each
set includes two pillowcases, one top sheet and one bottom sheet starting at $79 on Indiegogo.
To learn more about the campaign, visit bit.ly/IUWakeUpIGG.
About Peru Pima
Peru Pima is a 25-year-old, vertically integrated company that manufactures textile bed and
bath linens to retailers, hotels, international brands and more. With a background in textiles and
industrial engineering, I.U Founder Mauricio Varon has created I.U Wake Up sheets in an effort
to provide consumers with luxury sheets at an inexpensive price, while taking part in a social
good. As a native of Peru, Varon wants to give back to Peru by donating a blanket to members
of small communities for each set of sheets purchased. To learn more about I.U Wake Up, visit