This Minneapolis startup’s innovative formula of pricing is causing a lot of disrupters to lose sleep: Organic luxury starting at a $99 price point.
Started by two friends from Minneapolis with a background in sustainable fibers & a passion for creating beautiful products that aligns with their mantra: Organic for the Planet, Fair Trade for the Farmer, & Awesome for You.This Minneapolis startup’s innovative formula of pricing is causing a lot of disrupters to lose sleep: Organic luxury starting at a $99 price point.
“We saw the gimmickry around thread counts, lack of supply chain transparency and the mark ups being taken by companies on the Fair Trade premium”, said Vishal Naithani. “Either the sheets were well made & overpriced, or made with inflated thread counts using conventional cotton, which has devastating human and environmental effect. We felt there had to be a better way.”
To get it right, sheets were purchased from high end retailers such as Frette, Pottery Barn, Macys and others. The sheets were sent to a top international textile lab and deconstructed for thread counts, staple, weave and construction.
The common thread in all luxury sheets was long staple cotton using 60’s to 80’s yarn with single ply construction. Sateen was the clear favorite. Majority of the sheets over 400 thread count had floating threads called “picks” used to inflate the thread count without adding any value to the quality.
We searched the Organic Textile database and contacted hundreds of factories and sent them through our internal check list, (Flo-certified, GOTS certified, Oeko Tex Certified, Fair Trade Certified Cotton among many others). After an exhaustive and educational search for the right supplier we narrowed down to three favorites, got on a plane, and gave them a surprise visit. One factory passed with flying colors. It had everything we were looking for, a transparent supply chain from farm to fabric using only non-GMO seed certified raw organic cotton manufactured in a FLO-certified factory. Sol was born!
“Our aha moment was when we created the Fair Price Model. No markups on fair trade premium. No mark up on the extra cost for GOTS certified organic cotton. Just great quality sheets at a fair price.” said co-founder Sachin Chauhan.
The Fair Price ModelShop SOL